This form is for email batches that are ready to send and approved by any stakeholders as needed. Requests are executed as-is.
MarTech can also provide HTML for emails to be sent through another system.
If you are requesting multiple email batches for different dates, please enter a separate request for each batch to be executed.
Please allow five working days to provide enough time for processing, building, your approval and changes, and scheduling.
Don't have your email assets completed?
External Bulk Email Communications Policy
When purchasing or utilizing email lists, please make sure you are in compliance with the External Bulk Email Communications Policy https://bucwis.barry.edu/includes/docs/policy/pdf/bulk-email-communications-policy.pdf
Email Content Best Practices for Deliverability and Avoiding Spam Filters
- Avoid overly promotional language. Terms like “Buy now,” “Limited time,” or “Free” can trigger spam or promotional filters, especially in Gmail. Use persuasive language without sounding like an ad.
- Limit the number of links and images. Too many can make your message appear spammy. Focus on one primary call-to-action (CTA) and link to a webpage for additional content or visuals if needed.
- Personalize the content. Refer to the recipient by name and tailor the message based on previous interactions or known preferences. Higher engagement leads to better inbox placement.
- Align your subject line with the message content. Misleading or “clickbait” subject lines can hurt open rates and increase spam complaints. Be clear and honest about what’s inside.
- Provide clear, relevant value. Make sure every email answers the recipient’s unspoken question: “What’s in it for me?” Content should be useful, timely, and relevant to their interests or needs.